In early 2024, Novity, a leader in predictive maintenance solutions, faced a critical challenge—accelerating its sales cycle to close two pivotal deals. These deals were not only essential for immediate revenue but also crucial in demonstrating market traction to secure $7.8 million in funding as the company was running out of its seed round.
Novity’s seed funding was running low, making it imperative to close two major deals to prove market traction and attract investors for the next funding round. However, the company faced several hurdles:
To break through these challenges, Novity partnered with ValueViewPoint.ai, a value-based selling and ROI-driven business case development platform. Using ValueViewPoint.ai’s outside-in-business case development AI engine, Novity shifted its sales approach from technical discussions to executive-level financial impact—accelerating the deal cycle and maximizing contract value.
By leveraging ValueViewPoint.ai, Novity achieved game-changing outcomes:
Accelerated Sales Cycle – Closed two critical deals in six months, rather than the usual 12-18 months.
Executive-Level Engagement – Shifted the conversation from IT demos to the CFO office, securing faster decision-making.
Higher Deal Value – Secured a 60% larger contract, avoiding procurement-led discounts.
Secured $7.8M in Funding – Demonstrated strong market traction, enabling successful fundraising.
With seed funding running low, Novity needed to accelerate its sales cycle and maximize revenue. By leveraging ValueViewPoint.ai’s AI-powered business case development, Novity transformed its sales approach, moved beyond IT roadblocks, engaged C-level decision-makers, and secured critical funding.