Message from the CEO

At Value Viewpoint (VVP), we believe every sales team deserves access to the tools and insights that once belonged only to the world’s largest enterprises.

VVP solves one of the toughest challenges in sales: aligning sellers and buyers around measurable business outcomes. Instead of relying on disjointed spreadsheets or costly platforms, we provide a collaborative digital deal space where value is quantified, tracked, and shared—from the very first touch through renewal.

With over 30 years in technology value selling, I’ve seen how traditional enterprise platforms from SAP, Oracle, and Microsoft, along with proprietary value-selling tools, shaped the way large enterprises justified investments. More recently, public “black box” hybrid platforms-consultancies like Ecosystems, DecisionLink, and Mediafly emerged. While powerful, they often fall short: expensive, complex, and concentrated mainly on the mid-pipeline stage. They rarely support lead generation at the top of the funnel or Customer Success in the post-sales cycle. Smaller companies simply can’t afford those inefficiencies.

That’s why we built VVP differently: combining enterprise-grade value selling wisdom with modern automation, delivered in a simple, affordable, self-service platform. VVP empowers SDRs, AEs, and Value Engineers to spark meaningful conversations, accelerate opportunities, and track realized outcomes with customers.

Our vision is bold yet simple: to transform how technology is sold, bought, and delivered—by making value measurable at every stage of the customer journey.

Val Kucherenko
Founder & CEO, Value Viewpoint