At Value Viewpoint (VVP), we empower elite sales teams—Value Engineers (VEs), SDRs, BDRs, and AEs—to engage high-value customers from the very first touch. Through value-centric personalization of outreach and nurturing, VVP ensures a seamless transition into opportunity management with collaborative value assessment and customer success value tracking. Along the way, it provides real-time deal progress data to both sellers and buyers—creating a transparent, collaborative experience that connects technology vendors with customer C-suite executives on an entirely new level.

VVP solves a critical challenge in sales by creating a collaborative deal space that aligns sellers and buyer stakeholders around financial outcomes. This enables sales teams to drive engagements deeper and faster—from the first touch through contract signature—and to sustain success well into the post-sales phase.

With over 25 years in technology value selling, I’ve built thousands of business cases and experienced firsthand the limitations of existing platforms like Ecosystems, DecisionLink, and Mediafly. These tools are often costly, tied to restrictive proprietary licenses, and heavily dependent on consulting support.

We built VVP to eliminate these inefficiencies—delivering a self-service, scalable, pay-as-you-go platform that makes enterprise-grade value selling capabilities accessible to companies of all sizes.

Our mission is simple yet transformative: to empower sales teams with the tools and insights they need to spark meaningful conversations, accelerate conversions, and confidently deliver quantifiable value at every stage of the customer journey.

Let’s redefine sales engagement—together.