Leadership Team

Val

Val Kucherenko

CEO & Founder

 

  • Google Global Value Scaling & Cloud Advisory Leader
  • 30 years management consulting and Value Advisory roles at A. T. Kearney, SAP, Oracle, AWS and Google
  • MBA Kellog Graduate School of Business: Finance, Strategy, Executive Leadership, Northwestern University.
  • MS in Technical Cybernetics & Robotics, Peter the Great St. Petersburg Polytechnic University
  • LinkedIn Profile
Kirill_Orlov

Kirill Orlov

CTO

 

  • 20+ yearsof SW Design and Development
  • Lab 126 - Head of Amazon Alexa Engineering Team
  • Distinguished SW Engineer at AMZN, Hitachi, Dell
  • Deep Subject Mater Expert in Technology & Generatice AI
  • MS in Computer Science, Peter the Great St. Petersburg Polytechnic University
  • LinkedIn Profile

"We built VVP so startups and growing companies can sell with the same Value Selling automation tools as the world’s elite enterprise teams—without the cost and complexity."

Advisory Board

Glenn_Rogers

Glenn Rogers - Innovation Strategy

Dave_Judelson

Dave Judelson - Finance

Jim Maholic

Jim Maholic - Value Selling/GTM

Brown Modern Elegant Professional Business Online Facebook Post (1)

Robert Napolitano - Legal

Kelly_Anderson

Kelly Anderson - Strategy

Alex Eldemir

Alex Eldemir - Growth

Message from the CEO

At Value Viewpoint (VVP), we believe every GTM, Marketing, or Sales Teams should have access to the value-engineering capabilities once reserved for the world’s largest enterprises.

VVP solves one of the complex challenges in technology sales: aligning sellers and buyers around measurable business outcomes. Instead of disconnected spreadsheets or consultant-driven value-selling platforms, VVP provides a collaborative environment that can be shared directly with customer champions—helping them onboard stakeholders and build economic alignment from first conversation through renewal.

With more than 30 years in technology value selling, I’ve seen how enterprise platforms from SAP, Oracle, IBM, and Microsoft shaped how large organizations justified significant investments—capabilities that never truly scaled to the broader market.

Today, 91% of technology companies struggle to clearly articulate business value, leading to longer sales cycles, weaker stakeholder alignment, and continued reliance on costly, manual value consulting. Meanwhile, most CRM and sales platforms focus on activity tracking rather than accelerating buyer decisions or quantifying economic impact.

As a result, the market lacks a system for value-based stakeholder onboarding, rapid business-case creation, and value-driven deal progression.
Value Viewpoint was built to fill that gap.

30

Years of experience

475

Templates in action

$1.5Bill

Influenced revenue

47

Customers # use VVP

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Learn how to build an "Outside-In Business Cases" for your Technology Products with Value Academy