Value Viewpoint (VVP) is a SaaS platform designed to transform technology sales through value-driven engagement.

Instead of generic sales interactions, VVP enables teams to instantly generate personalized, executive-ready reports that pinpoint prospect pain points and quantify the business impact of a vendor’s solution.

With lean business case development and AI-powered ROI modeling, VVP supports an "outside-in" approach—helping sales teams clearly communicate financial and strategic value that resonates with C-suite decision-makers.

By streamlining the sales cycle, improving deal closure rates, and fostering seamless collaboration within the platform, VVP empowers sales teams of all sizes to communicate value effectively and win more deals.

 

VVP solves two major challenges in technology sales:

1️⃣ Bridging the Gap in Traditional Sales Engagement
Most sales engagement platforms lack true value-centric personalization. VVP fills this gap by allowing sales teams to generate compelling, executive-ready reports that clearly articulate:

✔️ Prospect pain points
 ✔️ Business impact
 ✔️ Solution benefits

This helps SDRs scale personalized outreach while AEs lead value-driven sales engagements that evolve into collaborative value assessments.

2️⃣ Scaling Value-Based Selling (VBS) Across the Entire Sales Pipeline
Large tech companies have Value Engineering (VE) teams, but these teams focus only on the top 10% of high-value opportunities due to resource constraints.

This leaves 90% of the pipeline without the benefits of Value-Based Selling (VBS).

VVP solves this by automating and scaling VE efforts—ensuring all opportunities benefit from a structured, value-driven sales approach, not just the top-tier deals.

 

Yes, it’s true. All competing platforms were founded by Sales Executives with Private Equity backing, rather than by professional Value Engineers (VEs).

This has resulted in sales-centric designs rather than platforms optimized for the VE workflow. Because of this, most alternative solutions:

🔹 Require intensive vendor support for implementation and usage.
 🔹 Depend on in-house Value Consulting services, making them semi-self-service at best.
 🔹 Lack true self-service functionality, unlike VVP, which enables instant onboarding and independent usage.

VVP was built by Value Engineers for Value Engineers—making it the only truly self-service, scalable, and automation-driven Value Selling platform.

 

The VVP platform is built by Value Selling experts for Value Engineers—unlike traditional sales-driven solutions. It is also intuitive and easy for sales professionals to use.

✅ Self-Service – Instantly start using the tool without sign-up or subscription.
✅ Auto-Generated Business Cases – Quickly create outside-in ROI models, perfect for SDRs and startup founders to boost lead outreach.
✅ Seamless Transition to Full Collaborative Value Assessment – Convert quick estimates into detailed, interactive business cases.
✅ Unique Buyer Engagement & Stakeholder Acquisition – Enhance engagement and drive conversions through a collaborative approach.
✅ Optimized UX for Value Consultants & Engineers – Built for efficiency, speed, and deep insights.
✅ Fast Migration of Existing Models – Import XLS and Google Sheets into VVP effortlessly.
✅ Build Business Cases from Scratch – Create structured, data-backed cases with minimal effort.
✅ Industry-Specific Insights – Access value chains, benchmarks, and key metrics instantly.
✅ Maturity Assessments – Share assessments via links for customer collaboration.
✅ Lean Business Case Development – Reduce time and cost of ROI modeling.
✅ Customer Champion Engagement – Foster collaboration from the start of the sales cycle.
✅ Single-Pane Investment Summary Dashboard – Designed using behavioral science principles to accelerate decision-making.

🚀 VVP makes value-based selling self-service, automated, and more effective—helping sales teams engage, justify, and close deals faster.

 

Technology requirements can change multiple times during the traditional business case development process, which lasts 2-3 months. Like a tech MVP, lean business case development emphasizes quick, essential information delivery and adaptability, which is ideal for the tech industry's fast pace. In contrast, traditional methods provide detailed analysis but are slower and less flexible to changing technology requirements within their 2-3 month timeframe.

 

Lean - means the avoidance of unneeded manual work that could be automated, such as unnecessary research loops, avoidance of data mining rabbit holes, by using predefined industry process performance benchmarks, use of the most critical investment decision metrics, automation of business benefits, calculation of risk-adjusted discounted cash flows from those benefits,  time-bound ROI modeling,  report structuring, and graphical design. Those time-consuming activities shave off almost 90% of the time you could spend on more strategic activities. Like in a tech MVP, you get only “meat on the bone” without complimentary features and numerous “bells and whistles.

 

ValueViewpoint, an AI-powered tool, creates and designs tech business cases and Executive Reports as Minimum Viable Products, emphasizing only on essential data for rapid and informed decision-making, using publicly available data. If data on private companies is not available our research engine generates metrics based on closest competitors by size and product similarities. This approach streamlines the process by eliminating unnecessary steps and extraneous information, avoiding the complexities and high costs associated with traditional ROI studies, requiring intensive initial research or access to paid process mining tools available on the market.

 

Value Viewpoint value assessment methodology is based on the lean principle and uses an outside-in business case development approach. Outside-in means that the initial value hypothesis, data gathering, and ROI model are built with minimum data inputs on publicly available information, which, after validation with the customer, gets populated with more customer-specific data. Lean - means the avoidance of unneeded manual work that could be automated, such as unnecessary research loops, avoidance of data mining rabbit holes, by using predefined industry process performance benchmarks, use of the most critical investment decision metrics, automation of business benefits, risk-adjusted discounted cash flow calculation,  time-bound ROI modeling, and report structuring and graphical design. Those time-consuming activities shave off 90% of the time you could spend on more strategic activities.

 

VP Decision-Making Dashboard: VVP generates a behavioral science-driven decision-making dashboard designed for effective executive data consumption. It features:

Neutral colors and structured layouts to enhance focus and clarity.
A predefined number and type of data boxes and graphs, displaying only essential decision-making metrics.
Behavioral science-backed design to enable rapid data analysis and informed decision-making within seconds.
Additionally, the final report follows proven strategic frameworks:

SCR (Situation-Complication-Resolution) for structured storytelling.
Minto Pyramid Principle to present insights logically and persuasively.
MECE (Mutually Exclusive, Collectively Exhaustive) validation to ensure all benefits are clear, non-overlapping, and comprehensive.
Designed by behavioral scientists, VVP ensures faster, more effective executive decision-making.

The Pyramid Minto Principle is a structured approach to communication, particularly in business writing and presentations. It's named after Barbara Minto, a former McKinsey consultant.

The principle is based on the idea that information should be organized in a pyramid structure, with the most important point at the top and supporting details below. This structure makes it easier for the audience to understand and remember the key message. Here's a breakdown of the Pyramid Minto Principle:

Situation: Briefly describe the context or background of the topic.

Complication: Explain the problem or challenge that needs to be addressed.

Question: State the key question or issue the presentation or writing will answer.

Answer: Provide the main point or conclusion that addresses the question.

Supporting Points: Present the supporting evidence or arguments supporting the main point.

The Pyramid Minto Principle can be used to:

Organize thoughts and ideas: It helps to structure information logically and coherently.

Improve communication: It makes it easier for the audience to understand and remember the key message.

Enhance persuasion: It can build a strong case for a particular point of view.

The Pyramid Minto Principle is a powerful tool for effective communication. This structured approach ensures your message is clear, concise, and persuasive.

 

 

Value Viewpoint (VVP) excels in developing compelling and practical business cases and ROI models for any technology imaginable. Drawing on years of experience with top management consulting and tech firms like Kearney, SAP, AWS, and Google, I specialize in cloud-based technologies and have spent the last decade concentrating on complex technologies and cloud migration cases.

 

The aim of any technology ever created and built in the world is either simplifying or automating some kind of workflow or business process. Typically, tech solutions are designed to improve specific aspects of a company's operations. We rely on in-depth research and analysis to identify these areas and measure the potential benefits. Our extensive collection of process metrics, benchmarks, and value drivers allows us to pinpoint opportunities for improvement quickly. For example, consider how Facebook has streamlined processes like content and ad management, significantly reducing the time spent on tasks such as managing greetings and birthdays.

 

 

Each business case we develop is tailored to the specific technology and industry, emphasizing its value. Our analysis thoroughly examines the industry's value chain, key metrics of the impact on technology processes, and other relevant data points.

Traditional technology sales cycles typically last 12-18 months, but our strategies significantly shorten this timeline. The biggest impact comes during the value justification phase, which follows technical validation in the sales process. By emphasizing a clear value proposition and using tailored metrics, we have helped clients reduce deal closure times by 50-80%, accelerating sales cycles to just 2-6 months.

Additionally, ROI models have been shown to double the conversion rate from lead to contract. Simply attaching a one-page ROI executive report to an SDR outreach email has increased response rates from an average of 3% to 10-12%, representing a 400% boost.

 

Accuracy is ensured through industry benchmarks, historical data, and input from our research, built over time data, and your team, focusing on realistic and defensible assumptions and projections. We do not overwhelm users with unnecessary calculations. Instead, we follow the principle advocated by Aswath Damodaran: 'Say more with less.

 

We tailored our user experience so that you could generate your first draft of the ROI model with maximum guidance and a minimum number of data inputs, completely ready to share with your customer champion.

 

ValueViewpoint.ai, a platform specializing in creating ROI models and business cases for technology sales, competes with several other tools and platforms offering similar business intelligence, financial modeling, and sales enablement solutions. Key competitors include:

https://www.ecosystems.io/
https://www.mediafly.com/
https://www.decisionlink.com/blog/build-a-value-selling-framework-for-sales 
https://valuecore.ai/product/        ValueCore (formerly VisualizeROI)
Spotlight
Cuvama
Minoa
https://sharkfinesse.com/

 

We provide below a detailed guide where, following a step-by-step process, you will be able to generate your first Business Case and Executive Report.

https://intercom.help/value-viewpoint/en/articles/10765017-create-a-new-project