Number One High-Touch Value Selling Platform for Elite Technology Sales Teams
Strong Personalized Outreach Opens the Door - Collaboration with Prospect Around It Drives Sales Win Rate
Instant Lead Personalization for Outbound Outreach
Automate Value-Centric Outreach in Seconds
- Stop wasting hours on research & personalization
- Generate & attach a 1-page Executive Report tailored to your prospect’s needs
- Instantly boost response rates by 200% with personalized outreach
- Effortlessly transform your outreach business case into a full Collaborative Value Assessment with the customer, led by a professional Value Engineer or Value Consultant.
How It Works: A Simple 3-Step Process
SMB & Startups
SMB Sales Force < 50
Speed and Scalability: Business case and ROI tools demonstrate how technology boosts startups' speed, agility, and scaling capabilities
Medium size business
SMB Sales Force < 50 - 1K
Market Positioning: Highlight how technology investments can serve as key differentiators, enhancing competitive advantage
Enterprise
SMB Sales Force > 1K
Simplified Decision-Making: Offer a unified communication framework to streamline consensus among diverse stakeholders on the value of technology, new features, and services
TRUSTED BY
Six Key Powers of the Value Viewpoint
Accelerates Sales Prospects Conversion Rate
Personalizing outreach with "outside-in" business case one-pagers and ROI messaging shortens sales cycle by an average of 60% and increases MQLs responce rates by 400%
Builds Trust
By leveraging VVP ROI models, you swiftly build trust by delivering unique data-driven insights into the process metrics your technology impacts, demonstrating clear evidence of its business value
Increases Deal Size
Business cases showcase the cost of alternative solutions, enabling you to reposition pricing for an average 30% increase while minimizing unnecessary discounts
Differentiates
Differentiate yourself from competitors by highlighting your technology's unique value proposition (UVP), strengthening your sales approach and competitive edge
Uplifts to C-Suite
Engages the C-suite at a deeper level by demonstrating business acumen, facilitating effortless business case co-creation, enabling scenario simulation, and fostering collaboration within the platform
Doubles your deal Win Rate
Co-creation and alignment on business benefits logic puts you ahead of the pack and accelerates the decision-making process
ut.
From Highly-Qualified Lead to Full Value Discovery – Make a lasting Impression on the C-Suite
Our platform supports SDRs and AEs in four critical areas
Industry research, benchmarks analysis, and Financial modeling
Management
Consulting Hypothesys Driven Discovery Parocess
Business Process Management
Executiev report Structure and Graphic Design
"Empower Sales Teams & Startups to Instantly Craft Business Cases, Engage Prospects, Create Executive Reports, and Deliver Value-Centric Presentations to Win Over Economic Buyers."
What Our Customers Say About Us
My Sky
Kirill Kim
Founder MySky.com
"Value Viewpoint was instrumental in refining our sales strategy, significantly accelerating our sales cycle. Their insights guided us through several pivots until we established a product-market fit strategy that truly resonated.
With their support, our company experienced remarkable growth, increasing our market capitalization tenfold. We successfully completed a Series A funding round with a prominent European investor. Our collaboration has also facilitated our expansion into the US, and we are currently in the process of securing Series B financing with leading US venture capital firms."
Novity
Markus Larsson
Founder CEO & Founder Novity
"Partnering with Value Viewpoint was pivotal in Novity's success in securing a major manufacturing client deal. Their Business Case Design tool, supported by deep industry knowledge and benchmarks, enhanced our sales approach and enabled a more strategic articulation of our value proposition. The clear and compelling ROI model they helped develop was key in closing the deal within six months, surpassing the industry norm of 12 to 18 months. Value Viewpoint's involvement from the very beginning of our business case development cycle, collaborating with our customer prospect on every data point and assumption used in the ROI model, was the most critical factor in our success. This approach established our team as trusted experts and significantly shortened our sales effort. We are grateful for Value Viewpoint's contribution to our achievement."
TechGrid
Van Tang
CRO of TechGrid
"Since 2021, collaborating with Value Viewpoint has been a highly rewarding experience. They became an essential partner, guiding us through the complex decision-making process of entering the US market and helping us define our unique value proposition. With the assistance of Value Viewpoint's ROI development platform, our sales team was able to convert our pipeline into collaborative engagements with customer decision-makers and close deals much faster.
As a CEO and Consultant-Practitioner, Val brings a rare combination of qualities – an ever-curious mindset, a strong work ethic, and impressive networking skills across the Bay Area, making him an asset to any organization. I look forward to the opportunity to work with Val again, whether in the US, Silicon Valley, Europe, or anywhere else globally."
Real Sensors
Tom Chand
Founder and CEO, Real Sensors
"Collaborating with Value Viewpoint has been incredibly rewarding. Val quickly mastered the intricate details of Ion Mobility Spectrometry (IMS) technology and transformed our company's value proposition with his innovative and value-centric approach. He equipped us with a scalable business case development platform capable of generating top-quality executive reports for our sales force.
Val's unique combination of scientific knowledge, strategic insight, and financial expertise has been crucial in connecting various complex elements within our organization. The business case development tool he provided has simplified the articulation of our technology's value, expanding our market reach into previously unexplored areas and enhancing our ability to effectively communicate the unique advantages of our technology."
Frequently Asked Questions
What is Sales Development Representative (SDR)?
Definition:
An SDR (Sales Development Representative) is responsible for generating and qualifying leads at the top of the sales funnel. They focus on prospecting, outreach, and initial engagement to identify potential customers who are a good fit for the solution.Key Responsibilities:
Research and identify potential leads.
Conduct outreach via email, phone, or social media.
Qualify leads using frameworks like BANT (Budget, Authority, Need, Timeline).
Schedule meetings or demos for Account Executives (AEs).
Key Skills:Communication, persistence, research, and time management.
Goal:
To build a pipeline of qualified leads for the sales team.What is Account Executive (AE)?
Definition:
An AE (Account Executive) manages the middle and bottom of the sales funnel, focusing on closing deals and building relationships with qualified leads. They work closely with SDRs and Value Engineers (VEs) to drive revenue growth.Key Responsibilities:
Conduct discovery calls to understand customer needs.
Deliver tailored presentations and demos.
Negotiate terms and handle objections.
Close deals and ensure a smooth handoff to the implementation team.
Key Skills:Communication, negotiation, relationship building, and problem-solving.
Goal:
To convert qualified leads into paying customers.What is Value Engineer (VE) or Value Consultant?
Definition:
A VE (Value Engineer) or Value Consultant specializes in demonstrating the business value of a technology solution. They create business cases, ROI analyses, and tailored presentations to help customers understand the financial and operational benefits of the solution.Key Responsibilities:
Conduct value discovery sessions with customers.
Develop business cases and ROI analyses.
Create customized presentations for stakeholders.
Support AEs in addressing objections and securing buy-in.
Key Skills:Analytical thinking, communication, industry knowledge, and technical expertise.
Goal:
To articulate and quantify the value of the solution, driving deal success and customer satisfaction.
What is the VVP platform?
Value Viewpoint (VVP) is a SaaS platform designed to transform technology sales through value-driven engagement.
Instead of generic sales interactions, VVP enables teams to instantly generate personalized, executive-ready reports that pinpoint prospect pain points and quantify the business impact of a vendor’s solution.
With lean business case development and AI-powered ROI modeling, VVP supports an "outside-in" approach—helping sales teams clearly communicate financial and strategic value that resonates with C-suite decision-makers.
By streamlining the sales cycle, improving deal closure rates, and fostering seamless collaboration within the platform, VVP empowers sales teams of all sizes to communicate value effectively and win more deals.
What core problem does the Value Viewpoint platform solve for technology sales teams?
VVP solves two major challenges in technology sales:
1️⃣ Bridging the Gap in Traditional Sales Engagement
Most sales engagement platforms lack true value-centric personalization. VVP fills this gap by allowing sales teams to generate compelling, executive-ready reports that clearly articulate:✔️ Prospect pain points
✔️ Business impact
✔️ Solution benefitsThis helps SDRs scale personalized outreach while AEs lead value-driven sales engagements that evolve into collaborative value assessments.
2️⃣ Scaling Value-Based Selling (VBS) Across the Entire Sales Pipeline
Large tech companies have Value Engineering (VE) teams, but these teams focus only on the top 10% of high-value opportunities due to resource constraints.This leaves 90% of the pipeline without the benefits of Value-Based Selling (VBS).
VVP solves this by automating and scaling VE efforts—ensuring all opportunities benefit from a structured, value-driven sales approach, not just the top-tier deals.
Is it true that all other alternative Value Selling platforms have a different user experience?
Yes, it’s true. All competing platforms were founded by Sales Executives with Private Equity backing, rather than by professional Value Engineers (VEs).
This has resulted in sales-centric designs rather than platforms optimized for the VE workflow. Because of this, most alternative solutions:
🔹 Require intensive vendor support for implementation and usage.
🔹 Depend on in-house Value Consulting services, making them semi-self-service at best.
🔹 Lack true self-service functionality, unlike VVP, which enables instant onboarding and independent usage.VVP was built by Value Engineers for Value Engineers—making it the only truly self-service, scalable, and automation-driven Value Selling platform.
What are the key features and functionalities of the Value Viewpoint platform?
The VVP platform is built by Value Selling experts for Value Engineers—unlike traditional sales-driven solutions. It is also intuitive and easy for sales professionals to use.
✅ Self-Service – Instantly start using the tool without sign-up or subscription.
✅ Auto-Generated Business Cases – Quickly create outside-in ROI models, perfect for SDRs and startup founders to boost lead outreach.
✅ Seamless Transition to Full Collaborative Value Assessment – Convert quick estimates into detailed, interactive business cases.
✅ Unique Buyer Engagement & Stakeholder Acquisition – Enhance engagement and drive conversions through a collaborative approach.
✅ Optimized UX for Value Consultants & Engineers – Built for efficiency, speed, and deep insights.
✅ Fast Migration of Existing Models – Import XLS and Google Sheets into VVP effortlessly.
✅ Build Business Cases from Scratch – Create structured, data-backed cases with minimal effort.
✅ Industry-Specific Insights – Access value chains, benchmarks, and key metrics instantly.
✅ Maturity Assessments – Share assessments via links for customer collaboration.
✅ Lean Business Case Development – Reduce time and cost of ROI modeling.
✅ Customer Champion Engagement – Foster collaboration from the start of the sales cycle.
✅ Single-Pane Investment Summary Dashboard – Designed using behavioral science principles to accelerate decision-making.🚀 VVP makes value-based selling self-service, automated, and more effective—helping sales teams engage, justify, and close deals faster.
Pricing
Free
Single User
FREE
1 User
1 Project: Single Technology Business Case Template)
Limited to 5 Export Reports
AI Assistance
Pro
Startups, Small teams
Starting at $99/user (role-based)
2 - 50 Users
Unlimited Projects
AI Assistance
Library of Value Drivers
External (prospect) Collaboration
Role Based Organization (SDR, AE, VE, & Partner)
Internal (team) collaboration
Analytics
Annual Discount
Business
Medium and Large Teams
Contact Sales
Unlimited Users
Unlimited Projects
AI Assistance
Library of Value Drivers
External (prospect) Collaboration
Role Based Organization (SDR, AE, VE, & Sales Channel Partners)
Internal (team) Collaboration
Analytics
API Integration
Priority Support
Enterprice grade Data Security
Enterprise Level Support
Welcome to Value Viewpoint, Inc.
At Value Viewpoint (VVP), we empower Elite Sales teams constructed from VEs (Value Engineers), SDRs, BDRs, and AEs to seamlessly connect with high-value customers through personalized outreach and high-touch sales engagements—bridging the gap between prospecting and Collaborative Value Selling.
Traditional Sales Engagement & Enablement platforms focus on automation - but lack the depth needed to drive meaningful conversations and value cantric personalization. VVP solves this by instantly generating executive-ready reports that highlight prospect pain points, business impact, and solution benefits—helping SDRs scale outreach and AEs lead compelling value-driven sales engagements, that can easily be fine tunned into Collaborative Value Assessment tools to engage Cusotmer Prospect Stakeholders.
With 25+ years in technology value selling, I’ve built thousands of business cases and experienced firsthand the limitations of existing Value Selling tools like Ecosystems, DecisionLink, and Mediafly. We built VVP to eliminate these inefficiencies—offering a self-service, modular, pay-as-you-go platform designed to make enterprise-grade value selling accessible to companies of all sizes.
Our mission is simple: help you drive meaningful conversations, increase conversions, and deliver quantifiable value with confidence.
Let’s redefine sales engagement—together.
– Val Kucherenko, CEO, Value Viewpoint, Inc.
Years of experience
Templates in action
Influenced revenue
Customers # use VVP
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(415) 570-7434