#1High-Touch Value Selling & ABM Personalization Platform

"Strong Value Message Opens the Door - Collaboration with Prospect Around It Drives Sales Win Rate"

Forget AI agents and other time-consuming research tools—streamline SDR outreach personalization for Marketing Qualified Leads (MQLs)!

 

Automate Value-Centric Outreach in Seconds

✅ Stop wasting hours on research & personalization
✅ Just enerate & attach 1-Page Executive Reports tailored to your prospect’s needs
✅ Boost conversion rates by 15% instantly!

 

How It Works: A Simple 3-Step Process

  1. SDR reaches out to Marketing Lead (MQL) with Personalized Outreach with 1-Pager Report customized and generated just in 60 seconds
  2. SDR handover highly Qualified Lead (SQL) to AEs with Full Business Context
  3. AE engages with Customer Prospect Champion & C-suite to Validate Discovered value and Closes Deals Faster!

Key Features:

  1. Just Few Data Input needed from SDR: VVP will handles the Rest – Research, Business Insights, Pain Points, Benefits, and a High-Quality Executive Summary Ready for Your Outreach
  2. Slick dashboard for easy investment decision-making designed by behavioral data science experts
  3. Top-management consulting grade slides and executive report design
  4. Industry value chain generator and key performance metrics mining engine with auto ingestion in business benefits calculation logic
  5. Process Maturity and Transformational Capability Assessments for deep customer engagement
  6. Libraries of reusable benefits and value drivers
  7. Direct messaging between business case author and customer champion

 

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SMB & Startups

SMB Sales Force < 50

 

Speed and Scalability: Business case and ROI tools demonstrate how technology boosts startups' speed, agility, and scaling capabilities

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Medium size business

SMB Sales Force < 50 - 1K

 

Market Positioning: Highlight how technology investments can serve as key differentiators, enhancing competitive advantage

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Enterprise

SMB Sales Force > 1K

 

Simplified Decision-Making: Offer a unified communication framework to streamline consensus among diverse stakeholders on the value of technology, new features, and services

Engage Your Customer to Discover the Business Benefits of Your Technology Solution: Uncover Insights, Create Oputreach, and Drive Strategic Conversations to Maximize the True Value 

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TRUSTED BY

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Six Key Powers of the Value Viewpoint

 

Accelerates SQL Conversion Rate

Personalization through Business cases and ROI messaging streamlines the overall sales cycle on average by 60%

Builds Trust

By leveraging VVP ROI models, you swiftly build trust by providing unique insights on the process metrics impacted by your technology

Increases Deal Size

Business cases highlight the cost of alternative solutions for customers, thereby repositioning your pricing to achieve an average boost of 80%

 

Differentiates

Set you apart from competitors, underscoring your technology's unique value proposition (UVP) to enhance competitiveness

Uplifts to C-Suite

Engages deeper C-suite by Demonstrating business acumen through business case facilitatation

Doubles your deal Win Rate

Co-creation and alignment on business benefits logic puts you ahead of the pack and accelerates the decision-making process

Accelerate High-Pouch Personalization Development Process

Technology may undergo several changes within a 2-3 month timeframe, necessitating the creation of a conventional business case process. The lean business case development method, similar to a tech MVP, focuses on delivering crucial information swiftly and being adaptable to facilitate rapid decision-making.

We will guide you through a clear, sequential process throughout the development of the initial version of your ROI sales tool.

Seamlessly Create Executive Reports for Sales Outreach – Extend to Full Value Discovery Engagements That Impress the C-suite

We will guide you in a fully transparent and explanatory way through all steps of the business case development process

Empower Your Sales Team with AI-Generated Value-Centric Collateral – One-Pagers for SDR Outreach, Sales Decks for AE Engagement, and More

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Financial modeling

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Management
Consulting

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Business process management

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Graphic design

"Imagine a World Where Sales Professionals & Startup Innovators Instantly Create Business Cases & Executive Reports – Ready to Impress the Economic Buyer in Minutes."

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WHAT OUR CUSTOMERS SAY ABOUT US

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My Sky

Kirill Kim
Founder MySky.com

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"Value Viewpoint was instrumental in refining our sales strategy, significantly accelerating our sales cycle. Their insights guided us through several pivots until we established a product-market fit strategy that truly resonated.

With their support, our company experienced remarkable growth, increasing our market capitalization tenfold. We successfully completed a Series A funding round with a prominent European investor. Our collaboration has also facilitated our expansion into the US, and we are currently in the process of securing Series B financing with leading US venture capital firms."

Novity

Markus Larsson
Founder CEO & Founder Novity

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"Partnering with Value Viewpoint was pivotal in Novity's success in securing a major manufacturing client deal. Their Business Case Design tool, supported by deep industry knowledge and benchmarks, enhanced our sales approach and enabled a more strategic articulation of our value proposition. The clear and compelling ROI model they helped develop was key in closing the deal within six months, surpassing the industry norm of 12 to 18 months. Value Viewpoint's involvement from the very beginning of our business case development cycle, collaborating with our customer prospect on every data point and assumption used in the ROI model, was the most critical factor in our success. This approach established our team as trusted experts and significantly shortened our sales effort. We are grateful for Value Viewpoint's contribution to our achievement."

TechGrid

Van Tang
CRO of TechGrid

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"Since 2021, collaborating with Value Viewpoint has been a highly rewarding experience. They became an essential partner, guiding us through the complex decision-making process of entering the US market and helping us define our unique value proposition. With the assistance of Value Viewpoint's ROI development platform, our sales team was able to convert our pipeline into collaborative engagements with customer decision-makers and close deals much faster.

As a CEO and Consultant-Practitioner, Val brings a rare combination of qualities – an ever-curious mindset, a strong work ethic, and impressive networking skills across the Bay Area, making him an asset to any organization. I look forward to the opportunity to work with Val again, whether in the US, Silicon Valley, Europe, or anywhere else globally."

Real Sensors

Tom Chand
Founder and CEO, Real Sensors

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"Collaborating with Value Viewpoint has been incredibly rewarding. Val quickly mastered the intricate details of Ion Mobility Spectrometry (IMS) technology and transformed our company's value proposition with his innovative and value-centric approach. He equipped us with a scalable business case development platform capable of generating top-quality executive reports for our sales force.

Val's unique combination of scientific knowledge, strategic insight, and financial expertise has been crucial in connecting various complex elements within our organization. The business case development tool he provided has simplified the articulation of our technology's value, expanding our market reach into previously unexplored areas and enhancing our ability to effectively communicate the unique advantages of our technology."

Pricing

$49+/Mo

SDR VALUE OUTREACH

  • SDR/BDR/Insight sales - Single User: SDR Account Executive functionality
  • 10 customer templates are included in a monthly subscription
  • Every additional customer template is $9
  • Unlimited generation of copies of the report.
  • Access to the Library of Published Templates
  • Can copy and edit One - Page Executive Report Templates
  • Change values of predefined data inputs
  • Access to industry research and process Key Performance Metrics
  • Generate and download unlimited reports.
  • Collaboration with customer capability

  • FREE 60-minute Consultation

$199/Mo

AE VALUE SALES

  • Account Executive - Sales Rep: Single User: Account Executive functionality
  • Access to the Library of Published Templates
  • Can copy and edit Business Case Templates
  • Change values of predefined data inputs
  • Access to industry research and process Key Performance Metrics
  • Generate and download unlimited reports.
  • Collaboration with customer capability

  • FREE 60-minute Consultation

$399/Mo

VALUE CONSULTANT

  • Value Consultant/Value Engineer - Single-user with full access to research, maturity and capability assessment, business case designer, publishing templates for sales and partner channels use, generation of industry value trees, creation of libraries of value drivers, and KPI metrics
  • Collaboration with customer capability
  • Unlimited Technology Products
  • Unlimited number of Business Case Templates
  • Unlimited Generation of Executive Reports
  • Four consultation hours
  • Online Training Resources
  • Support with a presentation to a customer prospect
  • On-demand Services: migration of existing ROI models and business cases, development of templates, setup and feature customization
  • 4 hours of free consultation

 

 

 

Contact Sales

ENTERPRISE

  • Unlimited users: SDR, Account Executive, Partner, Value Engineer (creator)
  • Multiple Templates, your corporate template
  • Tailored Support: 1 training 60 min session with 6 hours of consulting support included
  • On-demand: Presentation assistance + selected resources (senior industry/solution expert)
  • On-demand: Value Realization Tracking available upon request
  • White labeling
  • Corporate Grage Security
  • Enterprise support

 

Custom pricing

Need guidance on what to choose?

Our experts are here for you

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Frequently Asked Questions

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    Why is it 10X faster to build an ROI Model with a Value Viewpoint?

    ValueViewpoint AI-powered tool creates and designs tech business cases and Executive Reports as Minimum Viable Products, emphasizing essential data for rapid and informed decision-making. This approach streamlines the process by eliminating unnecessary steps and extraneous information, avoiding the complexities and high costs associated with traditional ROI studies.

  • What is the difference between a "lean" and a "traditional" business cases?

    Technology requirements can change multiple times during the traditional business case development process, which lasts 2-3 months. Like a tech MVP, lean business case development emphasizes quick, essential information delivery and adaptability, which is ideal for the tech industry's fast pace. In contrast, traditional methods provide detailed analysis but are slower and less flexible to changing technology requirements within their 2-3 month timeframe.

  • What experience VVP provides?

    Value Viewpoint (VVP) excels in developing compelling and practical business cases and ROI models for any technology imaginable. Drawing on years of experience with elite consulting and tech firms like Kearney, SAP, AWS, and Google, I specialize in cloud-based technologies and have spent the last decade concentrating on business cases for cloud migration.

  • How do you link technology with Business Benefits at Value Viewpoint?

    The aim of any technology ever created and built in the world is either simplifying or automating some kind of workflow or business process. Typically, tech solutions are designed to improve specific aspects of a company's operations. We rely on in-depth research and analysis to identify these areas and measure the potential benefits. Our extensive collection of process metrics, benchmarks, and value drivers allows us to pinpoint opportunities for improvement quickly. For example, consider how Facebook has streamlined processes like content and ad management, significantly reducing the time spent on tasks such as managing greetings and birthdays.

  • How do you tailor business cases for different technologies?

    Each business case we develop is tailored to the specific technology and industry, emphasizing its value. Our analysis thoroughly examines the industry's value chain and relevant data points.

  • What is the typical decrease in the sales cycle with VVP?

    Traditional technology sales cycles often take 12-18 months, but we've developed strategies to shorten this timeline significantly. Most of the impact comes from the value justification phase, which comes after technical validation in the sales process. By focusing on a clear value proposition and utilizing tailored metrics, we've helped clients reduce deal closure times by 50-80%. This can accelerate your sales cycle to between 2 and 6 months. Another exciting data point is that ROI models could double the conversion rate from lead to contract.

  • How do you ensure the accuracy of Value Assessment?

    Accuracy is ensured through industry benchmarks, historical data, and input from our research, built over time data, and your team, focusing on realistic and defensible assumptions and projections. We do not overwhelm users with unnecessary calculations. Instead, we follow the principle advocated by Aswath Damodaran: 'Say more with less.

  • What is the VVP platform?

    SaaS platform where technology vendors can collaborate with pre-qualified customer prospects around the research and justification of business benefits and uplifting sales play to customer C-suit. It will help tech start-ups and enterprise sales executives boost conversion rates, increase decision speed deal size, and lower the overall cost of sales.

  • What is the Lean Business Case?

    Lean - means the avoidance of unneeded manual work that could be automated, such as unnecessary research loops, avoidance of data mining rabbit holes, by using predefined industry process performance benchmarks, use of the most critical investment decision metrics, automation of business benefits, calculation of risk-adjusted discounted cash flows from those benefits,  time-bound ROI modeling,  report structuring, and graphical design. Those time-consuming activities shave off almost 90% of the time you could spend on more strategic activities. Like in a tech MVP, you get only “meat on the bone” without complimentary features and numerous “bells and whistles.

  • What methodology is used to build ROI models in VVP?

    Value Viewpoint value assessment methodology is based on the lean principle and uses an outside-in business case development approach. Outside-in means that the initial value hypothesis, data gathering, and ROI model are built with minimum data inputs on publicly available information, which, after validation with the customer, gets populated with more customer-specific data. Lean - means the avoidance of unneeded manual work that could be automated, such as unnecessary research loops, avoidance of data mining rabbit holes, by using predefined industry process performance benchmarks, use of the most critical investment decision metrics, automation of business benefits, risk-adjusted discounted cash flow calculation,  time-bound ROI modeling, and report structuring and graphical design. Those time-consuming activities shave off 90% of the time you could spend on more strategic activities.

  • Why does the Value Viewpoint platform allow business decision-makers to make investment decisions faster?

    VVP Generates a decision-making dashboard that uses neutral colors, the location of data boxes and graphs, and only consists of essential decision-making metrics. It was designed by behavioral scientists to accelerate data consumption and analysis in seconds. Fina's report is structured on SCR (Situation-Complication-Resolution) and the pyramid Minto principle. All benefits are checked on MECE  that are mutually exclusive and collectively exhaustive.

  • What is the pyramid Minto principle?

    The Pyramid Minto Principle is a structured approach to communication, particularly in business writing and presentations. It's named after Barbara Minto, a former McKinsey consultant.

    The principle is based on the idea that information should be organized in a pyramid structure, with the most important point at the top and supporting details below. This structure makes it easier for the audience to understand and remember the key message. Here's a breakdown of the Pyramid Minto Principle:

    Situation: Briefly describe the context or background of the topic.

    Complication: Explain the problem or challenge that needs to be addressed.

    Question: State the key question or issue the presentation or writing will answer.

    Answer: Provide the main point or conclusion that addresses the question.

    Supporting Points: Present the supporting evidence or arguments supporting the main point.

    The Pyramid Minto Principle can be used to:

    Organize thoughts and ideas: It helps to structure information logically and coherently.

    Improve communication: It makes it easier for the audience to understand and remember the key message.

    Enhance persuasion: It can build a strong case for a particular point of view.

    The Pyramid Minto Principle is a powerful tool for effective communication. This structured approach ensures that your message is clear, concise, and persuasive.

  • How do you tailor business cases for different industries?

    Each business case we develop is tailored to the specific technology and industry, emphasizing its value. Our analysis thoroughly examines the industry's value chain and relevant data points.

  • Is the Value Viewpoint platform easy to use?

    We tailored our user experience so that you could generate your first draft of the ROI model with maximum guidance and a minimum number of data inputs, completely ready to share with your customer champion.

  • Do you assist in building ROI tools for Startups and other technology independent Sales executives?

    Yes, we help create reusable templates for your sales team. These templates can then be tailored by a Salesperson or Sales Engineer to fit the specific needs of each customer prospect.

Message from Our CEO

Welcome to Value Viewpoint, Inc.

At Value Viewpoint (VVP), we empower Sales Development Representatives (SDRs/BDRs) and Account Executives (AEs) to work seamlessly, delivering personalized outreach and deep sales engagements that drive meaningful conversations with High-value customers requireing High-touch sales approach.

In today’s competitive sales landscape, personalized outreach and value-driven selling aren’t optional—they’re essential. Yet, most Sales Engagement & Enablement Platforms—built around Conversational AI and automated chatbots—optimize outreach but lack the context and depth needed to truly connect with prospects.

At VVP, we bridge this gap. Our platform instantly automates executive-ready reports that capture a prospect’s pain points, business impact, and solution benefits. SDRs can personalize outreach at scale. AEs leverage these insights to lead deeper value discovery engagements, crafting compelling sales decks and business cases that resonate with economic buyers and the C-suite.

As a world-class deep subject matter expert in technology value selling, I’ve spent 25+ years as a Value Engineer and Value Sales Consultant—building thousands of Technology Business Cases and scaling value-based selling in four major technology companies across the Globe. I know firsthand the challenges sales teams face when articulating the financial impact of technology solutions.

I was also a power user of every major competitive Value Seling Automation tool in this space—including Ecosystems, DecisionLink, and Mediafly—and I experienced their gaps and inefficiencies firsthand.

We built VVP as a self-service, modular, pay-as-you-go platform that eliminates those limitations, making it more flexible and scalable—especially for smaller customers who do not have budgets to hire expensive enterprise-level sales executives and Value Engineers. VVP is designed to empower small and medium-sized businesses with enterprise-grade sales engagement capabilities while ensuring the best user experience for Customers (Buyers) and Tech Vendor (Seller): Value Engineers, SDRs, AEs, and their channel Partners.

We are continuously evolving and welcome your feedback to enhance your sales engagement experience. Our mission is - to empower you with the right tools to drive more meaningful conversations, increase conversions, and deliver quantifiable value with confidence.

Let’s redefine sales engagement—together.

Warm regards,
Val Kucherenko

25

Years of experience

475

Templates in action

$1.5Bill

Influenced revenue

47

Customers # use VVP

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Learn how to build an "Outside-In Business Cases" for your Technology Products with Value Academy