"Strong Personalized Outreach Opens the Door - Collaboration with Prospect Around It Drives Sales Win Rate"
Six Key Powers of the Value Viewpoint
Personalizing outreach with "outside-in" business case one-pagers and ROI messaging shortens sales cycle by an average of 60% and increases MQLs responce rates by 400%
By leveraging VVP ROI models, you swiftly build trust by delivering unique data-driven insights into the process metrics your technology impacts, demonstrating clear evidence of its business value
Business cases showcase the cost of alternative solutions, enabling you to reposition pricing for an average 30% increase while minimizing unnecessary discounts
Differentiate yourself from competitors by highlighting your technology's unique value proposition (UVP), strengthening your sales approach and competitive edge
Engages the C-suite at a deeper level by demonstrating business acumen, facilitating effortless business case co-creation, enabling scenario simulation, and fostering collaboration within the platform
Co-creation and alignment on business benefits logic puts you ahead of the pack and accelerates the decision-making process
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Our platform supports SDRs and AEs in four critical areas:
"Empower Sales Teams & Startups to Instantly Craft Business Cases, Engage Prospects, Create Executive Reports, and Deliver Value-Centric Presentations to Win Over Economic Buyers."
"Value Viewpoint was instrumental in refining our sales strategy, significantly accelerating our sales cycle. Their insights guided us through several pivots until we established a product-market fit strategy that truly resonated.
With their support, our company experienced remarkable growth, increasing our market capitalization tenfold. We successfully completed a Series A funding round with a prominent European investor. Our collaboration has also facilitated our expansion into the US, and we are currently in the process of securing Series B financing with leading US venture capital firms."
"Partnering with Value Viewpoint was pivotal in Novity's success in securing a major manufacturing client deal. Their Business Case Design tool, supported by deep industry knowledge and benchmarks, enhanced our sales approach and enabled a more strategic articulation of our value proposition. The clear and compelling ROI model they helped develop was key in closing the deal within six months, surpassing the industry norm of 12 to 18 months. Value Viewpoint's involvement from the very beginning of our business case development cycle, collaborating with our customer prospect on every data point and assumption used in the ROI model, was the most critical factor in our success. This approach established our team as trusted experts and significantly shortened our sales effort. We are grateful for Value Viewpoint's contribution to our achievement."
"Since 2021, collaborating with Value Viewpoint has been a highly rewarding experience. They became an essential partner, guiding us through the complex decision-making process of entering the US market and helping us define our unique value proposition. With the assistance of Value Viewpoint's ROI development platform, our sales team was able to convert our pipeline into collaborative engagements with customer decision-makers and close deals much faster.
As a CEO and Consultant-Practitioner, Val brings a rare combination of qualities – an ever-curious mindset, a strong work ethic, and impressive networking skills across the Bay Area, making him an asset to any organization. I look forward to the opportunity to work with Val again, whether in the US, Silicon Valley, Europe, or anywhere else globally."
"Collaborating with Value Viewpoint has been incredibly rewarding. Val quickly mastered the intricate details of Ion Mobility Spectrometry (IMS) technology and transformed our company's value proposition with his innovative and value-centric approach. He equipped us with a scalable business case development platform capable of generating top-quality executive reports for our sales force.
Val's unique combination of scientific knowledge, strategic insight, and financial expertise has been crucial in connecting various complex elements within our organization. The business case development tool he provided has simplified the articulation of our technology's value, expanding our market reach into previously unexplored areas and enhancing our ability to effectively communicate the unique advantages of our technology."
Definition:
An SDR (Sales Development Representative) is responsible for generating and qualifying leads at the top of the sales funnel. They focus on prospecting, outreach, and initial engagement to identify potential customers who are a good fit for the solution.
Key Responsibilities:
Research and identify potential leads.
Conduct outreach via email, phone, or social media.
Qualify leads using frameworks like BANT (Budget, Authority, Need, Timeline).
Schedule meetings or demos for Account Executives (AEs).
Key Skills:
Communication, persistence, research, and time management.
Goal:
To build a pipeline of qualified leads for the sales team.
Definition:
An AE (Account Executive) manages the middle and bottom of the sales funnel, focusing on closing deals and building relationships with qualified leads. They work closely with SDRs and Value Engineers (VEs) to drive revenue growth.
Key Responsibilities:
Conduct discovery calls to understand customer needs.
Deliver tailored presentations and demos.
Negotiate terms and handle objections.
Close deals and ensure a smooth handoff to the implementation team.
Key Skills:
Communication, negotiation, relationship building, and problem-solving.
Goal:
To convert qualified leads into paying customers.
Definition:
A VE (Value Engineer) or Value Consultant specializes in demonstrating the business value of a technology solution. They create business cases, ROI analyses, and tailored presentations to help customers understand the financial and operational benefits of the solution.
Key Responsibilities:
Conduct value discovery sessions with customers.
Develop business cases and ROI analyses.
Create customized presentations for stakeholders.
Support AEs in addressing objections and securing buy-in.
Key Skills:
Analytical thinking, communication, industry knowledge, and technical expertise.
Goal:
To articulate and quantify the value of the solution, driving deal success and customer satisfaction.
Value Viewpoint (VVP) is a SaaS platform designed to transform technology sales through value-driven engagement.
Instead of generic sales interactions, VVP enables teams to instantly generate personalized, executive-ready reports that pinpoint prospect pain points and quantify the business impact of a vendor’s solution.
With lean business case development and AI-powered ROI modeling, VVP supports an "outside-in" approach—helping sales teams clearly communicate financial and strategic value that resonates with C-suite decision-makers.
By streamlining the sales cycle, improving deal closure rates, and fostering seamless collaboration within the platform, VVP empowers sales teams of all sizes to communicate value effectively and win more deals.
VVP solves two major challenges in technology sales:
1️⃣ Bridging the Gap in Traditional Sales Engagement
Most sales engagement platforms lack true value-centric personalization. VVP fills this gap by allowing sales teams to generate compelling, executive-ready reports that clearly articulate:
✔️ Prospect pain points
✔️ Business impact
✔️ Solution benefits
This helps SDRs scale personalized outreach while AEs lead value-driven sales engagements that evolve into collaborative value assessments.
2️⃣ Scaling Value-Based Selling (VBS) Across the Entire Sales Pipeline
Large tech companies have Value Engineering (VE) teams, but these teams focus only on the top 10% of high-value opportunities due to resource constraints.
This leaves 90% of the pipeline without the benefits of Value-Based Selling (VBS).
VVP solves this by automating and scaling VE efforts—ensuring all opportunities benefit from a structured, value-driven sales approach, not just the top-tier deals.
Yes, it’s true. All competing platforms were founded by Sales Executives with Private Equity backing, rather than by professional Value Engineers (VEs).
This has resulted in sales-centric designs rather than platforms optimized for the VE workflow. Because of this, most alternative solutions:
🔹 Require intensive vendor support for implementation and usage.
🔹 Depend on in-house Value Consulting services, making them semi-self-service at best.
🔹 Lack true self-service functionality, unlike VVP, which enables instant onboarding and independent usage.
VVP was built by Value Engineers for Value Engineers—making it the only truly self-service, scalable, and automation-driven Value Selling platform.
The VVP platform is built by Value Selling experts for Value Engineers—unlike traditional sales-driven solutions. It is also intuitive and easy for sales professionals to use.
✅ Self-Service – Instantly start using the tool without sign-up or subscription.
✅ Auto-Generated Business Cases – Quickly create outside-in ROI models, perfect for SDRs and startup founders to boost lead outreach.
✅ Seamless Transition to Full Collaborative Value Assessment – Convert quick estimates into detailed, interactive business cases.
✅ Unique Buyer Engagement & Stakeholder Acquisition – Enhance engagement and drive conversions through a collaborative approach.
✅ Optimized UX for Value Consultants & Engineers – Built for efficiency, speed, and deep insights.
✅ Fast Migration of Existing Models – Import XLS and Google Sheets into VVP effortlessly.
✅ Build Business Cases from Scratch – Create structured, data-backed cases with minimal effort.
✅ Industry-Specific Insights – Access value chains, benchmarks, and key metrics instantly.
✅ Maturity Assessments – Share assessments via links for customer collaboration.
✅ Lean Business Case Development – Reduce time and cost of ROI modeling.
✅ Customer Champion Engagement – Foster collaboration from the start of the sales cycle.
✅ Single-Pane Investment Summary Dashboard – Designed using behavioral science principles to accelerate decision-making.
🚀 VVP makes value-based selling self-service, automated, and more effective—helping sales teams engage, justify, and close deals faster.
Single User
1 User
1 Project: Single Technology Business Case Template)
Limited to 5 Export Reports
AI Assistance
Startups, Small teams
2 - 50 Users
Unlimited Projects
AI Assistance
Library of Value Drivers
External (prospect) Collaboration
Role Based Organization (SDR, AE, VE, & Partner)
Internal (team) collaboration
Analytics
Annual Discount
Medium and Large Teams
Unlimited Users
Unlimited Projects
AI Assistance
Library of Value Drivers
External (prospect) Collaboration
Role Based Organization (SDR, AE, VE, & Sales Channel Partners)
Internal (team) Collaboration
Analytics
API Integration
Priority Support
Enterprice grade Data Security
Enterprise Level Support
Years of experience
Templates in action
Influenced revenue
Customers # use VVP
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(415) 570-7434