Win Strategic Deals with ROI â A Sales Environment Your Buyers Engage With
Collaborative ROI Modeling, CFO and C-suite-ready outputs. Build to scale and engage across your sales organization.
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Why Do We Exist
Problem 1: Limited Coverage
- Enterprise sales teams invest heavily in Value Engineering
- Yet VEs cover only ~5% of the pipeline (Enterprise & Strategic deals)
- That leaves 95% of opportunities without a business case even though buyers demand ROI proof before committing
Problem 2: Sales Rep Adoption Gap
- Sales reps struggle to adopt traditional value-selling platforms due to complexity
- Platforms are designed to be paired with scarce VEs, creating dependency for value discovery and C-suite onboarding
VVP Solution 1: End-to-End Coverage
- Automates business case creation from top-of-funnel outreach to mid-pipeline
- Scales ROI storytelling across 100% of opportunities, not just strategic deals
- Equips every rep with consulting-grade business cases to prove value early
VVP Solution 2: Rep-Friendly Adoption
- Simple, self-service interface designed for SDRS, AEs, and founders
- Embeds value hooks, ROI models, and 1-pagers directly into HubSpot workflows
- Enables reps to independently build and deliver ROI stories that resonate with executives
How It Works
Unique Value Proposition (UVP)
VVP enables self-service business case creation for AEs and CSMs. With our LLM engine, and industry process metrics database sellers can
- Instantly build a lightweight ROI model (ROI 1-Pager) for early-stage conversations
- Collaboratively refine it with champions inside the platform
- Seamlessly escalate to a full enterprise-grade business case for executive decision makers
Benefits
Automates ROI models so reps can confidently lead value conversations
Generates executive-ready reports and decks in minutes â not weeks
Expands VE coverage from 5% to 100% of the pipeline
Aligns sales teams and stakeholders around quantified business outcomes
Proves VE team impact by tying business cases directly to sales performance
Measures VE performance and engagement depth across opportunities.
ValueViewpoint.ai
Accelerate your value selling journey with expert guidance and support.
Ready to Elevate Your Value Selling Practice?
Let's discuss how Value Viewpoint Professional Services can help you achieve your specific sales goals. Contact us today for a personalized consultation.
Why We Exist
Enterprise sales teams invest heavily in Value Engineering, yet VEs can only cover a small share of the pipeline ~5%. That leaves 95% of opportunities without a business case, even though buyers demand proof of ROI before committing.
UVP
VVP enables self-service business case creation for AEs and CSMs. With our LLM engine, and industry process metrics database sellers can
Instantly build a lightweight ROI model for early-stage conversations
Collaboratively refine it with champions inside the platform
Seamlessly escalate to a full enterprise-grade business case for executive decision makers
Why We Exist
Enterprise sales teams invest heavily in Value Engineering, yet VEs can only cover a small share of the pipeline ~5%. That leaves 95% of opportunities without a business case, even though buyers demand proof of ROI before committing.
What Our Customers Say ?
As VP, Sales at Red Access, Iâve seen firsthand how Value Viewpoint transformed our go-to-market approach. The platform allowed us to quickly build tailored business cases that spoke directly to our prospectsâ pain points, making our outreach far more impactful. Instead of generic messaging, every engagement was backed by quantifiable ROI that resonated with decision-makers.
This shift dramatically improved our ability to open doors with new customers, shorten sales cycles, and strengthen executive conversations. Value Viewpoint has become an essential part of our sales toolkit, helping us accelerate revenue growth and position Red Access as a trusted partner in the cybersecurity market
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As the Global Head of Value Engineering at Vimeo, Iâve experienced firsthand how Value Viewpoint has transformed the way our team engages with customers. Instead of lengthy manual processes, we can now quickly build tailored business cases that align Vimeoâs offerings to our customersâ strategic goals and quantify the ROI of our solutions.
This capability has elevated our role in executive discussions, accelerated decision-making, and enabled us to support sales with a scalable and repeatable methodology. Beyond closing deals faster, Value Viewpoint helps us ensure customers realize the promised outcomes, reinforcing Vimeoâs position as a trusted partner in video and collaboration technology
Collaborating with Value Viewpoint has been incredibly rewarding. Val quickly mastered the intricate details of Ion Mobility Spectrometry (IMS) technology and transformed our company's value proposition with his innovative and value-centric approach. He equipped us with a scalable business case development platform capable of generating top-quality executive reports for our sales force.
Val's unique combination of scientific knowledge, strategic insight, and financial expertise has been crucial in connecting various complex elements within our organization. The business case development tool he provided has simplified the articulation of our technology's value, expanding our market reach into previously unexplored areas and enhancing our ability to effectively communicate the unique advantages of our technology
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Partnering with Value Viewpoint was pivotal in Novity's success in securing a major manufacturing client deal. Their Business Case Design tool, supported by deep industry knowledge and benchmarks, enhanced our sales approach and enabled a more strategic articulation of our value proposition. The clear and compelling ROI model they helped develop was key in closing the deal within six months, surpassing the industry norm of 12 to 18 months. Value Viewpoint's involvement from the very beginning of our business case development cycle, collaborating with our customer prospect on every data point and assumption used in the ROI model, was the most critical factor in our success. This approach established our team as trusted experts and significantly shortened our sales effort. We are grateful for Value Viewpoint's contribution to our achievement
How It Works
Value Viewpoint gives SDRs the ability to act like consultantsâwithout spending 60% of their day on research or spreadsheets. Instead of sending static PDFs or generic templates, SDRs share dynamic one-pagers linked to an interactive business case environment. Prospects donât just read themâthey engage with them. Champions can tailor assumptions, invite peers, and transform a cold outreach into a live collaboration. The result: more meetings booked, higher conversion to SQLs, and a clear path to opportunity creation
Why We Exist
- SDRs spend 6+ hours a day prospecting.
- Most outreach gets no response.
- Even when replies come, deals stall without clear business value
VVP eliminates wasted outreach by combining ICP scoring with value potential. It generates personalized, value-driven messages that win attention, then helps you engage prospects in value discovery conversations, quantify ROI, and move opportunities all the way to contracts â fully integrated with HubSpot.
How It Works?
Build Your First Case In 4 Easy Steps
Step 1
Type Prospect Name and get ICP Fit Score â Identify best-fit prospects with ICP (>60%) + Value Potential scoring. Do not waste time on Low ICP Prospect with Low Value
Step 2
Personalize â Auto-generate Business case and ROI model imbedded in value-centric outreach tailored to business outcomes
Step 3
Engage around Pain Point and Value Created as a result of addressing it â Collaborate with prospects right in VVP to discuss how value was quantified and enable champion with ROI 1-pagers to onboard other prospect stakeholders.
Step 4
Convert â Transition seamlessly from SQL â Opportunity â contract, all tracked in HubSpot CRM. Track in VVP # of outreach report that were opened, # of engaged cusomers into Benefits conversation, and conversion to Contract times.
How It Works?
Step 1:
Type Prospect Name and get ICP Fit Score â Identify best-fit prospects with ICP (>60%) + Value Potential scoring. Do not waste time on Low ICP Prospect with Low Value
Step 2:
Personalize â Auto-generate Business case and ROI model imbedded in value-centric outreach tailored to business outcomes
Step 3:
Engage around Pain Point and Value Created as a result of addressing it â Collaborate with prospects right in VVP to discuss how value was quantified and enable champion with ROI 1-pagers to onboard other prospect stakeholders.
Step 4:
Convert â Transition seamlessly from SQL â Opportunity â contract, all tracked in HubSpot CRM. Track in VVP # of outreach report that were opened, # of engaged cusomers into Benefits conversation, and conversion to Contract times.